Frankie Rimi-Cheng enhances brand storytelling through creative and data-informed experiences.
Frankie’s work with Oroton translates the brand’s legacy of Australian luxury into a contemporary digital experience. Drawing on Oroton’s heritage of craftsmanship, refined materials, and understated elegance, the project balances tradition with modernity, creating a seamless expression of the brand across touchpoints.
Through a considered approach to design, storytelling, and user experience; the work elevates everyday interactions into something more tactile and intentional, reflecting Oroton’s philosophy of accessible luxury. The result is a cohesive, data-informed experience that feels both timeless and current—capturing the quiet confidence at the heart of the brand.
Its all about the experience.
Bauer Media (now ARE Media) revamped the user experience for Gourmet Traveller by building a completely new website. After running a collaborative workshop with the editorial and development teams, I produced detailed wireframes and a comprehensive style guide. Those foundational assets were then carefully translated into the final user interface design.
“Frankie's a wizard at creating digital solutions that are inclusive and welcoming for EVERYONE.”
— Tracy Gandu, All1nclusive Podcast
Levi’s® Activations
From a cross-country tour to an online radio station, the Levi’s Activations thoughtfully engaged the audience and told a cohesive, memorable brand story for each campaign, leaving a lasting impression that resonated long after each event concluded.
