Levi’s® Activations
As part of the Imprint Projects team in NYC, I worked on multiple activations including a few for Levi’s®.
Levi’s® Orange Tab Launch
The project included designing a vinyl car wrap, apparel, stickers, website radio, magazine, poster, and an all encompassing client deck for progress tracking. It blends vintage influence with a modern edge, minus the corniness with the “orange” tab tying everything together.
Levi’s® Commuter Bike Tour
From stickers to floor plans, I created assets for the US product activation series. Levi’s® invited consumers to customise their bikes and gear through workshops nationwide. My work included swag, signage, event production support, and title cards for promotional videos.