Levi’s® Activations
As part of the Imprint Projects team in NYC, I worked on multiple activations including two for Levi’s®. I assisted in the campaign roll-out, production, and video recap creation of the events.
Levi’s® Orange Tab Launch
Getting in the groove for this project entailed the creation of designs for a vinyl car wrap, apparel, stickers, a website radio, magazine and poster (as well as a presentation deck for the client). Bringing vintage feels into common day and leaving out the corny. The ‘orange’ tab is seen throughout the collateral as a tie-in element.
Levi’s® Commuter Bike Tour
From stickers to floor plans, I provided assets for the product activation series in the US. Levi’s® invited consumers to customise their bikes and gear at workshops across the country. I designed swag and signage, supported in event production, and created title cards for promotional videos.