Frankie Rimi-Cheng enhances brand storytelling through creative and data-informed experiences.
Bauer Media (now ARE Media) revamped the user experience for Gourmet Traveller by building a completely new website. After running a workshop with the editorial and dev team, I was able to create wireframes and a style guide. These assets were then translated into the user interface.
Customer journey mapping, personas, wireframes.
Styles guides, final artwork, online and native.
In-person and online branded experiences.
Levi’s® Activations
From a cross-country tour to an online radio, the Levi’s® Activations engaged the audience and told a cohesive brand story for each campaign.
“Frankie's a wizard at creating digital solutions that are inclusive and welcoming for EVERYONE.”
— Tracy Gandu, All1nclusive Podcast
Douglas Elliman / Knight Frank
Working in-house with Douglas Elliman allowed for ownership of end-to-end process. Keeping the final use-case in mind, I was able to create assets and ‘flexible’ materials for agent use. This included ads, web pages and a handbook that could be easily updated with frequently changing stats.
