The Oroton Experience

Oroton’s push for a more elevated experience led to updates across website navigation, layout, and digital templates, shaped by research and insights. I also created the visual language for The Oroton Sale and supported branded experiences including the 85th Anniversary Archibald event.

Research, Insights and Informing Design

Utilising data from GA4, Klaviyo (and Emarsys), Microsoft Clarity, and Searchspring – I was able to make updates and tests for the website and eDMs to help curate the customer experience. The navigation also saw a big improvement when I audited the information architecture and recreated categories with the digital team.

51.2% eDM Open Rate | $19k+ in Direct Sales