Designing for digital includes website layouts, advertisements, social media posts, videos, newsletters… pretty much anything built to live on screen. Skills include UX/UI, illustration and marketing strategy.
Designing for print includes laying out business cards, constructing specialty gifts, creating branded merch, and brainstorming marketing collateral. Skills include branding, identity, color pairing, type-setting, print production, packaging, advertising.
Establishing a brand can include creating an identity from the bottom up or refreshing one that already exists. Events are another way that companies can create bespoke branded pieces. Skills used are branding, typography, color pairing, print, digital, and marketing strategy.